Ethique Amazon Storefront

Ethique is a beauty brand that creates concentrated, environmentally conscious hair, skin, and body care products while actively reducing plastic consumption.

I was thrilled to collaborate with Ethique to showcase the brand's sustainable mission. For one of our largest digitally native clients, my goal was to elevate their visual storytelling and highlight what makes them so impactful. Ethique is genuinely revolutionizing the cosmetics industry every day—by reducing plastic waste, saving water, and offsetting CO2 emissions—and I wanted to ensure their creative assets reflected that powerful, forward-thinking energy.

 

Here is an example of the DSP I created for Ethique.